Branding at Radish

At Radish, our commitment to accessibility goes beyond Web Compliance. We consider digital compliance guidelines around contrast, typography, styling and more from the very first stages of branding projects so that every element of your brand’s presence – from Instagram posts to printed reports to your website – are  legible and usable by all. 

We know how important it is that your brand embodies your organization – and  how challenging it can be when you’ve outgrown your brand. Whether you’re a new or established organization –  looking for a new logo, or everything but the logo – the Radish Lab design team can help you navigate the rebranding process. Our collaborative “With you, not for you” approach ensures all voices are heard during a branding project. And, with years of experience in the nonprofit sector, Radish is uniquely positioned to help teams navigate internal stakeholder alignment, training, and documentation for using your new brand.  

While your brand is so much more than your logo, your logo is an important and highly visible part of your identity.. We approach logo design with usability as the starting point, working with you to visually capture your mission and approach in a mark that speaks to your audiences and feels distinctive no matter where it’s placed.

Many of our clients are rather attached to their visual identities: brands that have sentimental value to the organization, work well in some use cases but not others, or contain all the pieces of a strong brand but need to be reigned in. The Radish Lab Design team collaborates with clients to identify play spaces, guardrails and pain-points within their brand to create refreshed visual identities that are accessible, usable, and sustainable for years to come. 

Your story sets you apart and helps people understand why they should choose your organization over others. For most nonprofits, your narrative encompasses who you are: why the organization exists, why your team works there, and why you believe in the mission. Radish works with your team to hone key messaging, tone, voice, and audience to ensure that your organization’s narrative is consistent. We also make sure your brand visuals are directly informed by verbal messaging choices.